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Economy

We're thrilled about the prospect of creating new advertising model directly connecting businesses with customers; the deals marketplace and loyalty platform will create a new advertising paradigm, instead of the traditional model, where businesses pay advertising networks or publishers for ad delivery; businesses pay their customers directly when claiming the deal. Businesses' digital advertising dollars can be redistributed as rewards and incentives for their customers under the new paradigm. Businesses profit from a higher ad conversion rate since they only pay when consumers make a purchase; they also benefit from viral marketing and branding when customers video-share their gameplay experience; and users benefit from earning the cryptocurrency rewards.